DISC Personality Types For Buyers

If you want to get into deep rapport with your buyer, you need to identify the personality type and adjust the way you try to build the relationship.

Dominants – direct, decisive, focused on results & time, wants control, fears being taken advantage of,
Influencers – likes to talk and wants to be liked, enthusiastic, happy to share information
Steady relaters – good listener but hard to read, values stability so may be sceptical, risk averse and slow decision maker
Compliants / Cautious Thinkers – detailed fact finder, wants specifics, set high standards (perfection),

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