Postcard Marketing

Postcard Marketing – Why Use?

Two step campaign with irresistible offer
Varies sequence in a more extensive campaign
No envelope – short message read quickly
Forces focus
How are you going to attract attention?
What is your key marketing message?
What is the call to action?
Quick to create and send out

Postcard Marketing Tips

Compelling headline – both sides
Offer – with deadline eg 15% discount with card
Photo
attract attention,
appropriate to customers,
relevant to message
WIIFM – focus on biggest benefit
Clear call to action – to recording / video
Arrive Tuesday, Wednesday or Thursday

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