Creating Curiosity For Headlines & Subject Lines

I know some think I’m crazy but possibly the best place to look for ideas to create great subject lines for email marketing and headlines / titles for blogs and articles is to look at what the professionals do on women’s magazine covers and tabloids like the National Enquirer.

Unfortunately in the UK, the National Enquirer website is blocked so I haven’t been able to keep my eye on that.

I’ve pulled these from Cosmopolitan which is one of the best.

Does Your Hair Affect Your Mood?

He’ll Love It When You Touch Him Here (He Just Doesn’t Know It Yet)

5 Secrets to Attracting Hot Guys

Should You Soak Up The Sun This Summer?

Would You Want a Guy to Propose Like This?

20 Sexy Ideas for Long Hair

The Body Language of Liars

The Doctors Lisa Masterson, MD, Answers 10 Cringe-Worthy Questions

67 New Blow-His-Mind Moves

7 Signs He’ll Never Marry You

10 Best Weight-Loss Tips Ever

Quiz: Test Your Sex Appeal

Brilliant Dating Tips from Bartenders

What’s the #1 Place for Sex?

Would You Tattoo Your Boobs?

33 Tips to Tighten Your Tummy

The Lazy Way to Braid Your Hair

How to Sound Sexy in the Sack

Confessions of a Spray-Tan Artist

Celeb Secrets for a Killer Body

Recipes to Seduce Your Man

Survive Wedding Season Without Going Broke

The Secret of Long-Lasting Love

10 Things You Didn’t Know About Bachelor Parties

What Might Be Killing Your Libido

Healthy Foods That Keep You Skinny!

Get a Better Butt in One Month

Quiz:  Are You Too Good for Him?

Summer Truths You Can’t Ignore

Foods That Pack on Pounds

4 Places He Wants to Be Touched

Embarrassing Questions Answered

The Secret to an Amazing Relationship

The Best Weight Loss Tips Ever

Guy Phrases Translated

33 Ways to Get a Flatter Stomach

Salon Secrets: 17 Tricks to Getting the Hair You Want


As you can see, various patterns start emerging.

Specific numbers

Moving towards benefits

Moving away from problems

This is partly intended to be a bit of fun but can you feel your curiosity piqued?

Even as a man I’m wondering about “4 Places He Wants to Be Touched” and ” He’ll Love It When You Touch Him Here (He Just Doesn’t Know It Yet)” – there are the obvious place but what’s the missing one?

Which headline connects best with you? Leave a comment and we’ll see if one or two prove the most popular.

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