Follow Up Marketing with Ian Brodie

If you meet people who seem interested in what you do and could become customers and clients but your conversion rate from initial positive interest is low, you need to listen to this interview with Ian Brodie.

This supplements Pillar 5 Your Lead Conversion Systems.

Ian is a good friend of mine and an expert in helping professional service firms get more clients quickly through improved marketing and sales.

In this interview Ian explains:

  • What follow-up marketing is and why is it so important
  • Why most businesses and individuals don’t have effective follow up systems
  • How to design a follow up system for different types of clients
  • How to take a more strategic approach to follow up marketing
  • Ways to automate your follow up marketing systems

You can find out more about Ian and his ideas at http://www.ianbrodie.com/followup/

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