Selling Skills For Reluctant Sales People

Mitch Axelrod began his career selling life assurance and started developing his own sales techniques which worked extremely well. Mitch then started training others in these techniques and in 1990 he was asked by Jay Abraham to teach his marketing proteges how to sell consultancy services.

Jay says this about Mitch

“”Mitch conducted three of the most heavily attended and lauditorily reviewed tele-conference calls we ever sponsored, with 200 marketing consultants in one day.

His seminar is two of the most illuminating and expansive days you will ever spend.If you want to increase sales, call Mitch.

He can turn anyone into a sales Green Beret.”

Since then Mitch has trained hundreds of thousands of people in what he calls the New Game of Selling which I believe is an ideal sales system for any business owner who hates the traditional sales focus on closing techniques and objection handling (and browbeating a  customer into submission.)

When you know what Mitch knows, you don’t need to use these manipulation techniques.

Listen to the interview and you’ll see exactly what I mean as Mitch explains:

  • Why so many business owners hate sales and marketing
  • How to understand the buyer cycle and get in alignment with your prospective customers
  • How to qualify customers into the right stage of the buying cycle
  • Why there is a huge difference between being ready to buy and just getting ready to buy
  • How to move to asking for commitment (this is what other sales trainers call closing)

At the end of the interview Mitch makes a great offer on the New Game of Selling (affiliate link) which expires 31 December 2010.

After I’d stopped recording he’s sweetened the deal even more by saying for those of you who purchase before December 1st, he’ll give you access to the Winning The New Game Of Business videos worth another $200.

Very highly recommended and it comes with a twelve month guarantee.

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