Lee Duncan’s Core Marketing

I have interviewed my friend, mastermind partner and leading UK business coach Lee Duncan on his ideas about Core Marketing.

In this interview Lee compares marketing to fishing and explains the need to choose which type of fish you want to catch, then decide what bait you are going to use and where you are going to fish.

It’s a great interview and will make you think about your marketing in a different way.

His fishing analogy helps to explain why you’re not catching as much as you want. Highly recommended.

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