Frank Kern Email Subject Lines

Frank Kern is recognised as one of the finest email copywriters.

Here are the subject lines he has used:

From July 2010

the CHOPPER VIDEO
Let’s cut the crap here
WORTHLESS (rant enclosed)
THE HOLY GRAIL OF MARKETING (awesome)
I need your help (please)
Evil Scheme Warning
IMPORTANT
what an IDIOT
BREAKING NEWS (new stuff from Frank)
WORST sales letter. Just awful.
FYI
Here’s my phone number
I’ll pay you $1,000 to check this out
did HELL just freeze over?

From January 2011

Watch this (new State Of The Internet Address video)

Thoughts

Notice that curiosity is strong.

he also uses CAPITAL letters to make his emails stand out from the crowd but rarely capitalises the entire line.

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