Joe Sugarman Interview With Joe Polish

I exchanged a few emails with Joe Sugarman after I’d reviewed his classic book “Triggers” which is sadly out of print, although Joe tells me it may be coming back soon.

I was delighted when he arranged with Joe Polish of Piranha Marketing to let me us this interview as a bonus.

Joe Polish talks to mail order maverick Joe Sugarman about how to write meaningful marketing copy that will control the mind of your target consumer.

In this interview, you’ll hear Joe Polish and Joe Sugarman discuss:

  • How to prepare yourself before starting to write copy
  • The meaning of marketing
  • How to create irresistible offers to make people buy now
  • How to get back on track after an ad flops
  • How to find and evaluate new products
  • What the ideal product is
  • How to build a story around a product to make it more marketable

I’ve got a pdf transcript for you as well,


If you like Joe Polish’s style, then you can find more at

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