Michael Port: The Red Velvet Rope Policy

Michael Port is the author of one of my favourite business books called “Book Yourself Solid” and I recommend it for anyone selling professional services. When I reviewed it on my Business Coaching blog, I said that it was the first book I’d read that I came away from thinking “I wish I’d written that.”

I was delighted to interview Michael on his ideas for the Red Velvet Rope Policy – this is the neatest way to have the confidence to market in ways to attract the people you want to work with.

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