Archive | Pillar 4 Your Lead Generation RSS feed for this section

Creating Curiosity For Headlines & Subject Lines

I know some think I’m crazy but possibly the best place to look for ideas to create great subject lines for email marketing and headlines / titles for blogs and articles is to look at what the professionals do on women’s magazine covers and tabloids like the National Enquirer. Unfortunately in the UK, the National […]

Read more

Magnetic Marketing – Dan Kennedy

This is a classic marketing speech from one of my marketing heroes Dan Kennedy.

Read more

Your Customer Avatar

When you think about marketing your business, you must resist the temptation to group all your customers and possible customers into one big, bland group. Every single marketing message you give will be seen, read or heard by one potential customer at a time.

Read more

Be The Expert

Be an expert to attract clients & free publicity Public speaking – your seminar, others seminars, teleseminars & webinars

Read more

Joint Ventures

Working with marketing partners Agree to cross-refer using the existing goodwill and relationships Win-win-win – make it easy to say “yes”

Read more

Telemarketing

Prospecting cold leads Follow up direct mail – increase response Follow up leads

Read more

Public Relations & Press Releases

Free – bridge from past to future success Builds brand awareness Credibility – unbiased solution to problem

Read more

Newspaper & Magazine Advertising

Direct Response vs Brand Building Lead generation advertising – create contacts rather than sell e.g. free report with alluring title

Read more

Postcard Marketing

Postcard Marketing – Why Use? Two step campaign with irresistible offer Varies sequence in a more extensive campaign No envelope – short message read quickly Forces focus How are you going to attract attention? What is your key marketing message? What is the call to action? Quick to create and send out Postcard Marketing Tips […]

Read more

Direct Mail Letters

List – number 1 determinant of success Write for buyers – long vs short copy A/B Pile – 3-30 Test – Envelope/stamps

Read more

Headlines

70 to 80% of success John Caples Self interest – WIIFM – stir emotions

Read more

Exhibitions & Trade Shows

I’m not a huge fan of exhibitions and trade shows. I think it’s my inner accountant which saw the big costs involved and the vague comments I always heard when I asked about what the business achieved. However I do accept that buyers go to exhibitions to find out information and to discover solutions to […]

Read more

Classified Ads

Classified Advertising may not be fashionable and trendy but they are lower cost than display advertising and can work well if your customers are looking in the classified ads. Highlights Low cost specialised or local advertising where people are looking to buy – even on the Internet – www.craigslist.org + others – day & section

Read more

Yellow Pages Advertising

In my experience most small businesses have dabbled with Yellow Pages because it almost seemed to be the thing to do to prove that you had a business. Yellow Pages themselves have a slick sales system but often it doesn’t work as well as expected. Traditional place for local search marketing but it has been […]

Read more

Pay Per Click Advertising

To get on the front page of Google, you have a choice. The slow and time consuming way with Search Engine Optimisation (SEO) The quick way with Pay Per Click (PPC)… but this downside this time is that you have to pay. Introduction to Pay per Click Paid for adverts on Page 1 – top […]

Read more
double_listing

Search Engine Optimisation

Search engine optimisation (SEO) is the art and science of getting a web page ranking well in the search engines so that it gets click-throughs to your website. Your task is two fold: To get Google, Yahoo, Bing and the other search engines to rank your website To sell the click through to your website […]

Read more