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Exhibitions & Trade Shows

I’m not a huge fan of exhibitions and trade shows. I think it’s my inner accountant which saw the big costs involved and the vague comments I always heard when I asked about what the business achieved. However I do accept that buyers go to exhibitions to find out information and to discover solutions to […]

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Classified Ads

Classified Advertising may not be fashionable and trendy but they are lower cost than display advertising and can work well if your customers are looking in the classified ads. Highlights Low cost specialised or local advertising where people are looking to buy – even on the Internet – www.craigslist.org + others – day & section

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Yellow Pages Advertising

In my experience most small businesses have dabbled with Yellow Pages because it almost seemed to be the thing to do to prove that you had a business. Yellow Pages themselves have a slick sales system but often it doesn’t work as well as expected. Traditional place for local search marketing but it has been […]

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Pay Per Click Advertising

To get on the front page of Google, you have a choice. The slow and time consuming way with Search Engine Optimisation (SEO) The quick way with Pay Per Click (PPC)… but this downside this time is that you have to pay. Introduction to Pay per Click Paid for adverts on Page 1 – top […]

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Search Engine Optimisation

Search engine optimisation (SEO) is the art and science of getting a web page ranking well in the search engines so that it gets click-throughs to your website. Your task is two fold: To get Google, Yahoo, Bing and the other search engines to rank your website To sell the click through to your website […]

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