Marketing Effectiveness

In Increasing Marketing Effectiveness, we will be looking at three topics:

  1. How to increase effective of your marketing through testing and measuring
  2. Using the marketing audit to check what messages you are sending out to customers and prospective customers and ensuring they are consistent and appropriate.
  3. How marketing effectiveness can be improved by using the latest research in the way our brains work – a subject called NeuroMarketing.

It’s going to be a lot of fun.

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