Your Profit Club with Paul Simister
Helping cash-strapped business owners to double profits in 12 months
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Eight Pillars
Pillar 1 Your Key Numbers
P1M1 Introduction to Pillar 1
P1M2 What Is Profit
P1M3 How Profit is Calculated
P1M4 Four Ways To Increase Profit
P1M5 Your Profit Drivers
P1M6 From Profit To Cash Flow
P1M7 Other Performance Measures
Pillar 2 Your Inner Game
P2M1 Intro To Your Inner Game
P2M2 Your Work-Life Balance
P2M3 Your Mindset & Beliefs
P2M4 Your Goals
P2M5 Working To Your Strengths
P2M6 How To Set Priorities
P2M7 Manage Your Time
Pillar 3 Your Market Position
P3M1 Intro To Your Market Position
P3M2 The External Environment
P3M3 Industry Attractiveness
P3M4 Customers & Competitors
P3M5 Positioning With Customer Value
P3M6 Your USP and Irresisitible Offer
P3M7 Special Offers
Pillar 4 Your Lead Generation
P4M1 Intro To Lead Generation
P4M2 Why Marketing Is Difficult
P4M3 Your Marketing Plans
P4M4 Search Marketing
P4M5 Outreach Marketing
Pillar 5 Your Lead Conversion
P5M1 Intro To Lead Conversion
P5M2 The Buying Cycle
P5M3 Your Selling Process
P5M4 Websites & Emails
Pillar 6 Your Revenue Regeneration
P6M1 More Sales To Customers
P6M2 Customers Buy More Often
P6M3 Increasing Customer Spend
P6M4 Customer Loyalty
Pillar 7 Your Winning Team
P7M1 Lead Your Team
P7M2 Supporting Your Followers
P7M3 Getting More From Your Team
P7M4 Recruiting Your Team
Pillar 8 Your Business Systems
P8M1 Why Systems Are Important
P8M2 What Are Systems & Processes
P8M3 Create and Improve Systems
Forum
Hidden Profit
Constraints & Creativity
Customer Referrals
Marketing Effectiveness
Negotiating
Old & Lost Customers
Persuasion & Communication
Pricing
Upsells & Cross-Sells
Index
Resources
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Introduction to Your Profit Club
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