Why I Closed Your Profit Club

When I launched Your Profit Club I had such big plans to help business owners like you to increase your revenue and profits.

Unfortunately things didn’t go as I intended or expected.

First I developed a serious illness that gave me all kinds of problems including damaging my lungs and causing my kidneys to fail. Fortunately my doctors were able to put it into remission with the help of chemotherapy but I live with the consequences of the auto-immune disease every day. It has changed my life and outlook.

Second the brand name was compromised. Your Profit Coach became associated with some advertising malware that was nothing to do with me. A quick Google search shows the problem. Most mornings I used to receive foul and abusive emails for destroying people’s Internet experience. Even though I was innocent, it didn’t do my self esteem any good when I was battling my health problems.

Third the website was hacked and my own access was deleted. I eventually recovered it through the hosting account but ever since I’ve made sure that Login Lockdown was installed on all my WordPress websites. It may not be foolproof but it makes it harder to crack login passwords.

The Future

Have I given up on the dream and intention of helping entrepreneurial business owners to make more money?

You bet I haven’t and I’ve got something very special lined up.

I want to make 2013 a great year for you and me.

I think we both deserve it… unless you’re the developer of the Your Profit Club malware or the hacker.

The Six Steps Profit Formula

The first part of trying to make things right is to give you my latest free report

 

Join Me In Profitable Growth Strategies

As one door closes, another one opens.

Please take up my invitation to have a 30 day trial of the new membership website for small business growth for just $1.

The training is terrific and so many different marketing topics are covered.

Click over to Profitable Growth Strategies

14 Responses to “Why I Closed Your Profit Club”

  1. Paul, looking forward to great things! Glad to hear about you again!

  2. Good for you! Wishing you all the best. Well look out for what’s coming.

  3. Paul,
    I’m so sorry to hear about the challenges you faced last year. I love your spirit of moving forward and helping others.
    warm wishes,
    Cindy

  4. Paul, show us your plan on how moving forward

  5. Thanks for the best wishes. I’ve had plenty of emails direct to my inbox as well and it’s all much appreciated.

  6. Paul, whew, sounds terrible. All the best and look forward to hearing from you in the future. Have being applying what I learnt from you up to now and all good stuff!

    • Thanks Simon.
      It’s good to hear that you’ve been taking action.

      It’s much too easy to learn without then changing what you do so congratulations and best wishes for the future.

  7. Paul

    i hope your health challenges are behind you.
    Your positive attitude is very endearing after you got kicked when you were down

    • Martin, thanks for your comment about my positive attitude.

      I have to admit that at one stage I did find myself thinking as a “victim”. In the same time period, I also suffered identity theft with my name and address used to fraudulently acquire products. Fortunately it wasn’t the horror story you sometimes hear.

      In the UK we have a series of Carry On comedy films and one of the most famous lines comes from Carry On Cleo. When Julius Caesar was killed he said

      “Infamy. Infamy. They’ve all got it in for me.”

      http://www.youtube.com/watch?v=kvs4bOMv5Xw

      I started to feel like that too but it didn’t last long. When you’re down, you have to bounce back.

  8. Paul, sorry about your health but you’ve got the right spirit. Fight on and looking forward to receiving your articles.

  9. Thank you for your inspiring spirit. I look forward to hearing more from you and perhaps sharing a current issue at some time.

  10. Paul

    I hope you are better, sorry to hear about your “issues” put’s it all into perspective really.

    Love reading your stuff on differentiation, indeed, the wife and I are launching a new page shortly and today we had harsh words with each other when I asked her, “how does that make us different? If we don’t differentiate, it won’t work – do it again. :)”.

    I obviously told her it was all your fault. 🙂

    Keep up the great attitude. Jim Rohn, Power of Ambition is a sometimes a good listen when things are down.

    Kind regards

    Perry

  11. So sorry to hear about your health. Keep up the great positive spirit and stay well.

    • Thanks Les, Bill, Perry and Hatem for the good wishes.

      And Perry, my intention has never been to cause arguments between a husband and wife.

      Basically you’ve got four choices:

      1 – to be different and offer something unique that really appeals to your market – this is the bullseye marketing approach I talk about in the Irresistible Promise section of the report

      2 – to be better. It is subjective but you might have a favourite pub because you think it has better food, better beer or a better atmosphere.

      The difference between being better and different is that to be different you probably have a unique customer value attribute in your offer, being better means that you have a higher rating for an attribute that both your business and your competitors both have.

      3 – you can be cheaper – but an efficient, cost-efficient, productive culture needs to run throughout the business to make it work. It’s never seemed much fun to be constantly penny pinching to me.

      The last route is that you don’t need to be better, different or cheaper.

      You need to hustle like crazy and make sure that every possible customer knows more about your brand than your competitors. Again in the report I talk about getting your offer or promise in front of the eyes and ears of your customers. You have to be everywhere.

      You’ll eventually wear some people down and create brand preference through familiarity for some and others just want a convenience buy and look for the quickest and easiest solution.

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